photo c/o @citrinebeautyaz

Oscar nominations were announced yesterday morning. The Golden Globes were last Sunday. The Screen Actors Guild Awards are the last Saturday of the month. February brings The Directors Guild Awards, the Writers Guild Awards, and the mother of all guild awards: the Academy Awards.  That's a lot of red carpets. A lot of gorgeous dresses and dapper tuxes. A lot of talk about "who are you wearing" and "let's see your shoes" and "how did you decide on your dress?" A lot of: Dior. Givenchy. Tom Ford. Valentino. Marchesa. Brian Atwood. Louboutain. We tried 20 options. This was custom made for me by Mr. Armani. I went with my first choice. I picked what was comfortable. All commendable, inspired, swoon-worthy choices and answers.

But some actors and celebrities are using the red carpet to be green. Founded by Livia Firth (Yes, Colin's wife. We love her anywa.y), Eco-Age  (a "brand consultancy that helps businesses grow by creating, implementing and communicating bespoke sustainability solutions) has created the "Green Carpet Challenge." The "Green Carpet Challenge" pairs glamour and ethics to raise the profile of sustainability. They work with celebrities and design houses to create ethical, eco-friendly outfits, thus "catapulting sustainable style into the spotlight at the world' most high profile events."

Just last Sunday, at the Golden Globes, Michael Fassbender wore a gorgeous Tom Ford tuxedo made from a low environmental impact, European certified, spun wool called Oeko-Tex. Lauded stars and tastemakers like Emma Watson, Cate Blanchett, Anna Wintour, Nicole Kidman, Bradley Cooper, and of course Colin Firth have all worn Green Carpet Challenge designs on the red carpet, looking fab and raising awareness all at the same time. 

We're fashion nerds and can't wait to see what people wear during the glamorous "awards seaon" over the next couple weeks. But more importantly, we can't wait to see who goes green on the red carpet.


The Olen Fam


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