Choosing a baby name is a pretty great part of having a baby, right? And since this business is one of our babies, let's talk about its name. Why Olen?


OLEN means I AM in Finnish. In 1938, the Finns decided to improve parental and infant health and well-being. They began sending welcome home boxes filled with clothes and products to all new parents to help them and their newborns get settled. Infant mortality decreased to one of the world’s lowest rates, maternal happiness increased to among the world’s highest, and the program continues today.


We were hugely inspired by the Finns' great idea. Thus, in its honor, we chose a Finnish word for our name that means I AM, which is one of the most useful phrases in the world for clear expression, a critical part of our mission.

Chelsea and Lindsay